{"title":"eye","description":null,"products":[{"product_id":"angled-line-smudge-brush-vnepz4","title":"Angled Line + Smudge Brush","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eOne brush. Infinite eye looks. This dual-ended eye brush is designed for precise liner application and seamless blending. Use the angled side to create clean lines, then switch to the smudger side to soften for a smoky, diffused effect. Designed to complement Thru Line Waterproof Eyeliner, it’s a versatile tool you can pair with any ILIA eye essential. \u003c\/p\u003e","brand":"ILIA Beauty","offers":[{"title":"Default Title","offer_id":50049927151830,"sku":"100100001","price":5.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0834\/2994\/9654\/files\/jlqtm4keuuge_e8c0e131-f652-4b7c-a669-b79150fdf4a6.jpg?v=1786091293"},{"product_id":"precision-dual-sharpener-svw6ho","title":"Precision Dual Sharpener","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eGet to the point. Sharpen \u003ca href=\"\/products\/lip-sketch-hydrating-crayon-lipstick-lip-liner\" title=\"Lip Sketch Hydrating Crayon Lipstick Lip Liner\"\u003eLip Sketch Hydrating Crayon\u003c\/a\u003e and \u003ca href=\"\/products\/24h-thru-line-waterproof-eyeliner\" title=\"24 hour thru line waterproof eyeliner\"\u003eThru Line Waterproof Eyeliner\u003c\/a\u003e to a clean, precise point with this custom-designed pencil sharpener. Crafted from 100% recycled plastic and durable stainless steel, it comes with a built-in cleaning tool and removable cover to capture shavings for less mess.\u003c\/p\u003e","brand":"ILIA Beauty","offers":[{"title":"Default Title","offer_id":50049928397014,"sku":"100101001","price":1.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0834\/2994\/9654\/files\/6lqjrgn8u5c1_53851f3e-688b-4f41-b9e7-2efc3cc5bdad.jpg?v=1786091300"},{"product_id":"thru-line-eye-essentials-aq8isa","title":"Thru Line Eye Essentials","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAn artist is only as good as their tools. Lock in your signature look with Thru Line Eye Essentials—a tight edit of your favorite shade of Thru Line Waterproof Eyeliner, plus a dual-ended brush and custom sharpener for perfect application every time.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eHold the Line\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eDefine your look with Thru Line Waterproof Eyeliner, a long-wear formula that’s safe for sensitive eyes and the waterline. Thru Line is waterproof, sweatproof, and glides on smoothly without dragging, skipping, or tugging. The rich, saturated color blends effortlessly for diffused definition, then sets for up to 24-hour wear. Choose your favorite among 10 art-inspired shades, from nuanced neutrals to dimensional jewel tones.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eOne brush. Infinite eye looks.\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eThe Angled Line + Smudge Brush is designed for precise liner application and seamless blending. Use the angled side to create clean lines, then switch to the smudger side to soften for a smoky, diffused effect. Pair the versatile tool with any ILIA eye essential.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eGet to the Point\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eSharpen Thru Line Waterproof Eyeliner and Lip Sketch Hydrating Crayon to a clean, precise point with this custom-designed pencil sharpener. Crafted from 100% recycled plastic and durable stainless steel, it comes with a built-in cleaning tool and removable cover to capture shavings for less mess.\u003c\/span\u003e\u003c\/p\u003e","brand":"ILIA Beauty","offers":[{"title":"Default Title","offer_id":50049928921302,"sku":"VBOGQNQ34I","price":12.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0834\/2994\/9654\/files\/6lr89rv6gito_a053cc1c-1cc9-42bc-b449-28faf364e125.jpg?v=1786091312"},{"product_id":"the-thru-line-limitless-eye-duo-dd3wh2","title":"The Thru Line + Limitless Eye Duo","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eLine up and lock in your signature look with The Thru Line + Limitless Eye Duo—a versatile + customizable edit of \u003c\/span\u003e\u003cspan\u003eclean\u003c\/span\u003e\u003cspan\u003e, long-wear eyeliner + mascara.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eHold the Line\u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eDefine your look with Thru Line Waterproof Eyeliner, a long-wear formula that’s safe for sensitive eyes and the waterline. Thru Line is waterproof, sweatproof, and glides on smoothly without dragging, skipping, or tugging. The rich, saturated color blends effortlessly for diffused definition, then sets for up to 24-hour wear. Choose your favorite among 10 art-inspired shades, from nuanced neutrals to dimensional jewel tones.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eFinishing Swipes\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eTop your look off with long, lifted lashes. \u003c\/span\u003e\u003cspan\u003eChoose between soft black or rich chocolate brown Limitless Lash—Sephora’s #1 mascara for a reason.*\u003c\/span\u003e\u003cspan\u003e The award-winning formula lengthens, lifts, and separates lashes without clumping—plus is safe for sensitive eyes and contact lens wearers.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e*Source: YipitData, U.S. Sephora Mascara Omnichannel Sales ($), SKU Rank, Jan-Dec 2025.\u003c\/em\u003e\u003c\/p\u003e","brand":"ILIA Beauty","offers":[{"title":"Default Title","offer_id":50049928986838,"sku":"MVR91CIBZO","price":11.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0834\/2994\/9654\/files\/xzugieq91not_9bf4f8e8-d417-4032-a015-eff7e7d13f50.jpg?v=1786091318"},{"product_id":"the-art-of-the-eye-trio-eeu9jn","title":"The Art of the Eye Trio","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe art of the eye—made easy. Curate your everyday look with The Art of the Eye Trio—a customizable edit of \u003c\/span\u003e\u003ca href=\"\/pages\/clean-at-ilia\" title=\"Clean at ILIA\"\u003e\u003cspan\u003eclean\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e, long-wear eyeshadow, eyeliner, and mascara.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003ePaint\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003ePrime your canvas with an all-over wash of  Renaissance-inspired shadow. Choose your favorite matte or shimmer shade of Eye Stylus Shadow Stick for rich, waterproof pigment that blends easily and lasts up to 12 hours. With a versatile slanted tip, it’s easy to be playful or precise—use the flat side for a wash of all-over color, or the edge to line, define, and brighten.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eSketch\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eLine and define lids with Thru Line Waterproof Eyeliner, a long-wear formula that’s safe for sensitive eyes and the waterline. Thru Line is waterproof, sweatproof, and glides on smoothly without dragging, skipping, or tugging. The rich, saturated color blends effortlessly for diffused definition, then sets for up to 24-hour wear. Choose your favorite among 10 art-inspired shades, from nuanced neutrals to dimensional jewel tones.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFrame\u003cbr\u003e\u003c\/strong\u003e\u003cspan\u003eFrame your work of art with long, lifted lashes. \u003c\/span\u003e\u003cspan\u003eChoose between soft black or rich chocolate brown Limitless Lash—Sephora’s #1 mascara for a reason.*\u003c\/span\u003e\u003cspan\u003e The award-winning formula lengthens, lifts, and separates lashes without clumping—plus is safe for sensitive eyes and contact lens wearers.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003e*Source: YipitData, U.S. Sephora Mascara Omnichannel Sales ($), SKU Rank, Jan-Dec 2025.\u003c\/em\u003e\u003c\/p\u003e","brand":"ILIA Beauty","offers":[{"title":"Default Title","offer_id":50049929052374,"sku":"PJCUCZ7MUM","price":17.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0834\/2994\/9654\/files\/ql12yhrvgd7q_f2cbaad9-845f-4fb7-907f-b3bab30441c2.jpg?v=1786091320"},{"product_id":"thru-line-waterproof-eyeliner-ucf46h","title":"Thru Line Waterproof Eyeliner","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eFinally, a clean long-wear liner that’s safe for sensitive eyes and the waterline. This waterproof, sweatproof formula glides on smoothly without dragging, skipping, or tugging. The rich, saturated color blends effortlessly for diffused definition, then locks in up to 24-hour wear. It’s available in an art-inspired palette of 10 shades, from nuanced neutrals to dimensional jewel tones. The sharpenable pencil is made in part from repurposed coffee chaff—an innovative material that uses would-be waste from the coffee industry. It’s clinically tested on sensitive eyes and the waterline—so everyone can define their signature look.\u003cbr\u003e\u003c\/p\u003e","brand":"ILIA Beauty","offers":[{"title":"Trace","offer_id":50049929085142,"sku":"100090002","price":5.2,"currency_code":"USD","in_stock":true},{"title":"Portrait","offer_id":50049929117910,"sku":"100090003","price":5.2,"currency_code":"USD","in_stock":true},{"title":"Abstract","offer_id":50049929150678,"sku":"100090010","price":5.2,"currency_code":"USD","in_stock":true},{"title":"Flourish","offer_id":50049929183446,"sku":"100090004","price":5.2,"currency_code":"USD","in_stock":true},{"title":"Hyperreal","offer_id":50049929216214,"sku":"100090001","price":5.2,"currency_code":"USD","in_stock":true},{"title":"Ink","offer_id":50049929248982,"sku":"100090009","price":5.2,"currency_code":"USD","in_stock":true},{"title":"Graphite","offer_id":50049929281750,"sku":"100090005","price":5.2,"currency_code":"USD","in_stock":true},{"title":"Serif","offer_id":50049929314518,"sku":"100090007","price":5.2,"currency_code":"USD","in_stock":true},{"title":"Gesture","offer_id":50049929347286,"sku":"100090008","price":5.2,"currency_code":"USD","in_stock":true},{"title":"Dash","offer_id":50049929380054,"sku":"100090006","price":5.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0834\/2994\/9654\/files\/6ikomyru582z_db05a265-907b-4998-931f-41de14b3293e.jpg?v=1786091325"},{"product_id":"bright-start-retinol-alternative-eye-cream-zb14hc","title":"Bright Start Retinol Alternative Eye Cream","description":"\u003cp\u003e\u003cspan\u003eSlow down your morning and wake up eyes with a potent eye cream that delivers the benefits of retinol without the drawbacks. With a weightless texture that layers seamlessly under makeup, Bright Start is clinically proven to refresh and revive tired eyes instantly—and reduce dark circles, puffiness, fine lines, and wrinkles over time. Light-reflecting pearl illuminates, and the cooling ceramic tip doubles as a massage tool for a moment of calm as you begin your day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSize: 0.5fl oz | 15ml\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5 data-pm-slice=\"1 1 []\"\u003eFormerly known as Bright Start Activated Eye Cream\u003c\/h5\u003e\n\u003c!----\u003e","brand":"ILIA Beauty","offers":[{"title":"Default Title","offer_id":50049979941078,"sku":"100031001","price":9.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0834\/2994\/9654\/files\/lg8a6jt20o9b_94773692-87d9-4f09-bdd8-75a6d2ec9e63.jpg?v=1786091780"},{"product_id":"in-full-micro-tip-brow-pencil-maxq66","title":"In Full Micro-Tip Brow Pencil","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe art of the arch—made easy. This foolproof pencil creates thin, hairlike strokes that blend into brows like magic. The micro-fine tip delivers the perfect amount of soft, buildable pigment that’s clinically proven to resist fading and budging throughout the day. Choose from eight versatile shades, each with a built-in spoolie for brushing and blending.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 0.003 oz | 0.09 g\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"ILIA Beauty V2","offers":[{"title":"Blonde","offer_id":50049980924118,"sku":"BP-01","price":5.2,"currency_code":"USD","in_stock":true},{"title":"Dark Blonde","offer_id":50049980956886,"sku":"BP-02","price":5.2,"currency_code":"USD","in_stock":true},{"title":"Taupe","offer_id":50049980989654,"sku":"BP-03","price":5.2,"currency_code":"USD","in_stock":true},{"title":"Auburn","offer_id":50049981022422,"sku":"BP-05","price":5.2,"currency_code":"USD","in_stock":true},{"title":"Auburn Brown","offer_id":50049981055190,"sku":"BP-06","price":5.2,"currency_code":"USD","in_stock":true},{"title":"Soft Brown","offer_id":50049981087958,"sku":"BP-04","price":5.2,"currency_code":"USD","in_stock":true},{"title":"Dark Brown","offer_id":50049981120726,"sku":"100082004","price":5.2,"currency_code":"USD","in_stock":true},{"title":"Soft Black","offer_id":50049981153494,"sku":"BP-08","price":5.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0834\/2994\/9654\/files\/udcj5315inlx_486ca99d-0b83-40f2-8c1b-63c897096b29.jpg?v=1786091796"},{"product_id":"fullest-volumizing-mascara-ttevh3","title":"Fullest Volumizing Mascara","description":"\u003cp\u003e\u003cstrong\u003eWhat It Is: \u003c\/strong\u003eA clean volumizing mascara that wraps each lash in weightless, buildable volume without flaking or smudging. Safe for sensitive eyes. New lighter, mono-material tube reduces carbon emissions by 39% and waste by 22%.*\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Compared to previous packaging, based on Life Cycle Assessment data from Bluebird Climate.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat It Does: \u003c\/strong\u003eFullest Volumizing Mascara thickens and defines lashes from root to tip with fullness you can’t miss. Clean, nourishing ingredients condition with every coat for lashes that look fuller and thicker. The flake-resistant formula washes off easily with your favorite cleanser—no scrubbing, tugging, or heavy-duty makeup remover needed.\u003c\/p\u003e\n\u003cp\u003eFullest Volumizing Mascara is ophthalmologist-tested, safe for sensitive eyes, and safe for contact lens wearers.\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat Else You Need to Know\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWith its flexible nylon micro-bristles, the violin-shaped brush catches every last lash, coating them with the perfect amount of product every time.\u003c\/p\u003e\n\u003c!----\u003e","brand":"ILIA Beauty","offers":[{"title":"Full Size \/ Classic Black","offer_id":50049982955734,"sku":"100045001","price":5.8,"currency_code":"USD","in_stock":true},{"title":"Mini \/ Classic Black","offer_id":50049982988502,"sku":"100033001","price":3.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0834\/2994\/9654\/files\/xj7fyz1608rs_1c293415-0159-4447-929c-1c934f209c9e.jpg?v=1786091808"},{"product_id":"the-eye-stylus-trio-68da7q","title":"The Eye Stylus Trio","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eLet your lids be your canvas with The Eye Stylus Trio. Choose three shades of Eye Stylus Shadow Stick to mix + match for endless eye combinations. The dimensional shadow glides on seamlessly, delivering rich, waterproof pigment that layers well, blends easily, and lasts up to 12 hours. With a versatile slanted tip, it’s easy to be playful or precise—use the flat side for a wash of all-over color, or the edge to line, define, and brighten. With 20 Renaissance-inspired matte and shimmer shades to choose from, this customizable trio turns your daily routine into an artistic practice.\u003c\/p\u003e","brand":"ILIA Beauty","offers":[{"title":"Default Title","offer_id":50049983742166,"sku":"ULUDKZDLQC","price":19.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0834\/2994\/9654\/files\/0dws3k500a6f_6f0b3ae4-c548-4c41-b73a-e4a17116c725.jpg?v=1786091821"},{"product_id":"mascara-is-a-moment-set-8aok1d","title":"Mascara is a Moment Set","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eAfter Midnight. Before Dawn. Mascara is a moment, and this duo lets you decide daily what you’re in the mood for. Get bold, defined lashes with \u003ca href=\"\/products\/limitless-lash-lengthening-mascara?variant=40747224432720\" title=\"After Midnight\"\u003eAfter Midnight\u003c\/a\u003e, a classic soft black. Or opt for a soft, natural look with \u003ca href=\"\/products\/limitless-lash-lengthening-mascara?variant=41125980831824\" title=\"Before Dawn\"\u003eBefore Dawn\u003c\/a\u003e, a rich new shade of chocolate brown. With either shade, the award-winning formula lengthens, lifts, and separates lashes without clumping, plus resists flaking or smudging for up to 12 hours. And the unique dual-sided wand? We tested over 100 to find one that acts like a brush and lash comb in one. With every swipe, powerful lash care ingredients nourish and strengthen like a lash serum. Safe for sensitive eyes and contact lens wearers, Limitless Lash removes easily with warm water—no scrubbing or tugging needed. It’s the moment you’ve been waiting for.\u003c\/p\u003e","brand":"ILIA Beauty","offers":[{"title":"Default Title","offer_id":50049983840470,"sku":"0EZGZ2NY3E","price":11.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0834\/2994\/9654\/files\/olhmi4zs48co_5592c910-9e6a-463e-a737-8a3349c585eb.jpg?v=1786091824"},{"product_id":"limitless-lash-mascara-h896a4","title":"Limitless Lash Mascara","description":"\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eLimitless length. Limitless lift. This award-winning clean mascara—now in a new brown shade—lengthens, lifts, and separates to take lashes beyond their limits. The long-wear formula glides on without clumping, then resists flaking and smudging for up to 12 hours. Use the unique dual-sided wand to customize your lash look—it works like a brush and lash comb in one. With every swipe, powerful lash care ingredients nourish and strengthen like a lash serum. Safe for sensitive eyes and contact lens wearers, it removes easily with warm water—no scrubbing or tugging needed. 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